Privacy policy

We respect the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or access through our subsites,, or All sites stated here are controlled by Sani Membranes A/S.
Please review this privacy policy carefully. If you do not want us to process your personal data as described below, please do not access our sites.

We reserve the right to make changes to this Privacy Policy at any time. When we make changes, we update the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on our sites.

  1. Personal data
    1. We may collect information about you in several ways. The information we may collect on the sites includes:
    2. Personally identifiable information that you give us. This includes information regarding your name, shipping address, email address, and telephone number, and demographic information, such as your age, gender, location, and interests, that you voluntarily give to us. You are under no obligation to provide us with personal data of any kind, however refusing to do so may affect your experience of the sites and prevent you from using certain features.
    3. Derivative personal data. Information we automatically collect, including via cookies, when you access the sites, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the sites.
    4. Personal data from your mobile device. Device information, may also be collected via cookies, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the sites from a mobile device.
    5. Data from contests and surveys. Personal data you provide to us when entering contests, giveaways and/or responding to surveys, including your name, job title, country, company, company contact information, and area of expertise.
  2. How we use your personal data
    1. Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. We may use the information we collect from you for the following purposes:
      1. We will use your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the sites to improve site user experience.
      2. We will use your email address, telephone number, and demographic information, such as your company contact information, and area of expertise that you voluntarily give to us or when you choose to participate in online chat, as well as mobile device ID, model, manufacturer, and information about the location of your device, to improve our responses to customer service requests.
      3. We will use your name, job title, country, company, company contact information and area of expertise to administer a contest, promotion, survey or other site feature.
      4. We will use name, shipping address, email address, and telephone number to efficiently process your transaction.
      5. We will use your name, shipping address, email address, telephone number, company, company contact information,and area of expertise to send periodic emails regarding your order or other products and services.
      6. We will use your name and contact details to follow up with you after an initial correspondence via live chat, email or phone.
  3. Legal basis for processing your personal data
    1. Legitimate interests. Under EU data protection laws, one of the lawful reasons where we can use or process your personal information is legitimate interests according to Article 6 (1) (f) of the General Data Protection Regulation (“GDPR”), when we assess that our interests override your interests and fundamental rights and freedoms. We have assessed that our legitimate interests override your interests and fundamental rights and freedoms when we use your personal data for the purposes stated above in items 2.1 (with the exception of items 2.1.3 and 2.1.4), based on the following legitimate interests:
  • Preventing fraud
  • Maintaining network and information security
  • Indicating and preventing potential criminal acts or threats to public security
  • Enhancing, modifying, or improving our services
  • Identifying usage trends
  • Direct marketing (after you have requested or opted-in to receive such information and material)

Before using or processing your data, we will carefully consider and balance any potential impact on you, your rights and freedoms, which is why we will only register minimal personal information.

3.1.2 Necessary for entering into a contract with the data subject. Another lawful reason for processing your personal data under EU data protection laws is when it is necessary to take initial steps prior to entering into a contract or to fulfill a contract with you, cf. Article 6 (1) (b) of the GDPR. This is the case for the processes set out in items 2.1.3 and 2.1.4 above.

  1. Automated decision-making and direct marketing
    1. Automated decision-making. We may use automated decision-making in processing your personal data for some services and products. An example of this is our fraud prevention and detection efforts on our websites. You may request that we provide information about the decision-making methodology and ask us to verify that the automated decision has been made correctly. We may reject the request, as permitted by applicable law, including instances where providing the information would result in a disclosure of a trade secret or would interfere with the prevention or detection of fraud or other crime. However, generally in these circumstances, we will verify that the algorithm and source data are functioning as anticipated without error or bias.
  1. Disclosure of your personal data
    1. We may share information we have collected about you in certain situations. Your information may be disclosed as follows:
      1. By law or to protect rights. If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law. This includes exchanging information with other entities for fraud protection and credit risk reduction.
      2. Transfer outside the EU/EEA. We may share your personal data with company subsidiaries or third parties, including our third party providers of IT services, who will have access to your data and process your personal data on our behalf. If a company subsidiary or third party provider processes your personal data outside the EU/EEA, this will take place under the EU Commission’s Standard Contractual Clauses or any other legal act or instrument that replaces the Commission’s Standard Contractual Clauses. You may request a copy of the agreement regulating the transfer of personal data by forwarding an email to 
  2. How long we keep your personal data
    1. We will keep your personal data for as long as is needed to fulfill our purposes of processing with a retention period of five (5) years, unless we are required under applicable law to keep your personal data for a longer period.
    2. You can read more about the retention of cookies placed on our website under section 8 regarding Cookies.
  3. Your rights
    1. Please contact us if you have any questions regarding how we process personal data related to you. If any of your personal data should be incorrect, you are entitled to have it rectified. You also have the right to request information from us regarding what personal data we process related to you and why, including obtaining a copy of your personal data. You may also object to our processing of your personal data and to being subject to direct marketing. Further, you may always issue a complaint with the supervisory authority regarding our processing of your personal data.
    2. You may contact us at: 
  4. Cookies
    1. We may use cookies, tracking pixels, and other tracking technologies on the sites to help customize the sites and improve your experience. We do not use tracking technology to collect personal information.
      1. We use cookies to understand and save users’ preferences for future visits and compile aggregate data about site traffic and site interactions to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
    2. Most browsers are set to accept cookies by default. You can remove or reject cookies by editing your browser settings but be aware that doing so could affect the availability and functionality of our sites.
    3. Website analytics
      1. We use Google Analytics to allow tracking technologies and remarketing services to analyze and track visitors’ site use, determine the popularity of certain content and better understand online behaviors. The data we collect via Google Analytics is anonymous and consists of information such as time, date and duration of page visits, location and device use. By accessing the sites, you consent to the collection and use of such information by Google Analytics. We do not transfer personal information to third-party vendors. However, if you do not want any information to be collected and used by tracking technologies, you can visit the Google Analytics opt-out tool.
    4. Third party websites and links
      1. Our sites may contain links to third-party websites and applications of interest. Once you have used these links to leave the site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website, and should take those steps necessary to, at your discretion, protect the privacy of your information. We are not responsible for the content or privacy and security practices and policies of any third parties, including other sites, services or applications that may be linked to or from our sites.
  5. How we keep your information secure
    1. We use administrative, technical, and physical security measures to help protect your personal data
    2. Our website is scanned on a regular basis for security holes and known vulnerabilities to ensure your visit to our sites is as safe as possible.
    3. Your personal data is contained behind secured networks and is only accessible by a strictly limited number of persons who have authoritative rights to such systems and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted.
    4. While we have taken reasonable steps to secure the personal information you provide to us, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Please be aware that despite our efforts, any information disclosed online can be vulnerable to interception and misuse by unauthorized parties.

California Online Privacy Protection Act (USA)

CalOPPA is the first state law in the United States to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared.

In accordance with CalOPPA, we agree that users can visit our sites anonymously. If our
Privacy Policy changes, any updates can be found on this page. You can change your personal information by emailing us. Please note that we allow third-party behavioral tracking.

Fair Information Practices (USA)

To adhere to Fair Information Practices, we will notify users via email within seven (7) business days should a data breach occur.

We also abide by the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


In adherence to the CAN-SPAM Act, we collect your email address to:

  • Send information
  • Respond to inquiries, and/or other requests or questions
  • Process orders and send information and updates about orders
  • Send you additional information related to your product and/or service
  • Market to our mailing lists or continue to send emails to our customers after an original transaction has occurred

We agree to:

  • Not use misleading email subject lines or email addresses
  • Be transparent about when a user is receiving an advert in a message in some reasonable way
  • Include the physical address of our business or site headquarters in our emails
  • Monitor third-party email marketing services for compliance if one is used
  • Honor opt-out/unsubscribe requests quickly
  • Allow users to unsubscribe by using the link at the bottom of each email

California Privacy Rights Act (USA)

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us.

Contact Us

If you have questions or comments about this Privacy Policy, please contact us.